The product introduced browser-based recording, local video storage, and analytics-driven experimentation to better understand user behavior and guide future product development.
Low conversion rates highlighted a disconnect between user expectations and product experience. Through research-driven improvements and analytics implementation, BeeCalm established a clearer path from relaxation to long-term engagement.
Creators often relied on external AI tools to write scripts, creating a fragmented content creation experience. ScriptBuddy was designed to bring ideation, generation, and editing directly into PromptSmart, creating a seamless workflow from idea to recording.
PromptSmart evolved from a consumer teleprompting app into a scalable cross-platform hub for professional teams and enterprise clients. To support this transition, the platform was redesigned to handle multi-user workspaces, advanced team management, and synchronized workflows across all device ecosystems.
Designed a B2B marketplace that helps local venues monetize underutilized spaces while enabling performers to discover, book, and manage event opportunities in one place.
